Zephyr Skin
Brand Identity, Packaging, UI/UX, Motion Design, Advertising
OVERVIEW
Zephyr is a gender-neutral skincare brand created to address the importance of everyday sun protection. Designed for individuals in their late teens to early 30s, the brand focuses on making sun care a seamless part of daily routines through accessible serums, moisturizers, sunscreens, and SPF-infused makeup products. Zephyr aims to redefine sun protection as an effortless, affordable, and enjoyable aspect of self-care rather than a daily obligation.
DESIGN CHOICES
TARGET AUDIENCE
Ages 18 to early 30s
Cares about the environment
Knowledgeable about product ingredients
Has a daily skincare routine
Enjoys and looks for modern packaging
GRAPHICS INSPIRATIONS
3D MODELING
Over the course of four months, I used Fusion 360 to design, model, render, and 3D print my product containers. Exploring this new discipline expanded my understanding of the relationship between digital modeling, physical production, and packaging design. This experience introduced me to new creative perspectives and technical skills that I can continue applying to future design projects.
See some of the selected product renders below and glimpse of my 3D process in the video…
EARLY SKETCHES
BRAND IN USE
Product Categories & Packaging
Step 1:
PREP
Step 2:
PROTECT
Step 3:
POLISH
BRAND EXTENSIONS
Print Ads
This advertising campaign explores large-scale print applications, including full-page magazine spreads, posters, and outdoor billboards placed in high-traffic locations across major cities such as New York City, Los Angeles, and San Francisco. Designed to maximize brand exposure, each placement incorporates a clear call to action that encourages audience engagement and interaction.
Online Store
To shop the full collection online, get the full insight on the company values, products, active ingredients, and consumer reviews, the online presence can be utilized in a way that will engage and keep the users on the website as long as possible.
Designed and prototyped on Figma, as seen in the video.
Apple Watch Widget
FEATURES
Self-timer to apply sun protection
Check UV levels and the weather in your area
Add friends from your contact list/track SPF usage
Send daily reminders to apply SPF with preset funny messages as notifications to friends’ AppleWatch
Track your own streak of daily SPF usage
Designed and prototyped on Figma, as seen in the video.
Video Ads
This form of marketing strategy can be used as Youtube or any other streaming service ads, on online store and digital billboards.